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Complete and Continue
The Kickstarter Blueprint
Introduction
Welcome to the program (2:08)
I'm here to help (1:05)
What to expect from your Kickstarter (6:30)
Kickstarter vs IndieGoGo (3:48)
How long does it take to launch a Kickstarter? (3:42)
When to launch, campaign length (6:21)
Submit your Kickstarter early (1:47)
Fundamentals - Laying the Groundwork for Success
Is your product ready for Kickstarter? (3:15)
Pricing your Kickstarter product (7:15)
Setting your campaign goal (3:20)
Creating an Amazing Kickstarter Video
Introduction to Kickstarter videos (1:27)
Key steps to a compelling video (4:21)
Video, Intro (6:49)
Writing Your Script (6:04)
Video, Body (9:28)
Matching script to video (5:52)
Hiring a videographer for Less (7:27)
Crafting a Beautiful Kickstarter Page
Writing your headline (10:51)
12 parts of a great campaign page (16:26)
Creating an engaging thumbnail (6:14)
Hiring a world class graphic designer (10:03)
Your Prelaunch Email List
Your Launch is an Event (10:03)
Use Stories to Build Connection and Interest (10:24)
Setting Up Mailchimp and Leadpages (13:51)
The Facebook Group Strategy (4:27)
Combining Email, Facebook, and Early Birds (2:53)
Facebook Ads for Kickstarter
Should you use Facebook Ads (4:37)
Using Canva to create your ads (5:43)
Account setup and preparation (6:44)
Facebook Ads, Campaign Creation (5:12)
Facebook Ads, Ad Targeting (16:17)
Facebook Ads, Ad Creative Setup (4:44)
Testing and Budgeting (8:50)
A Few Lessons from Our Facebook Ads (5:33)
Launch Day
What launch day is like (8:49)
Thunderclap (4:37)
Price juggling (4:38)
How to Get Featured in Blogs and Publications
Introducing to Kickstarter PR (5:36)
Use Kickbooster to Get Your First Mentions (5:16)
Create your press kit (3:30)
Adding press logos to your website (3:14)
BackerKit staff favorites (2:02)
One More Tip (2:22)
Cross Promotions: A free way to get more sales
How Cross Promotions work (5:03)
Reaching out to other projects (3:47)
Responding to cross promo requests (5:30)
Spreadsheet for managing cross promos (2:57)
After Your Campaign
Intro to Continuing After Kickstarter (3:31)
Continuing on IndieGoGo (3:22)
Demo, How upsells work (1:51)
Finding Products to Upsell (9:07)
BackerKit (2:51)
A Couple More Things
What to do after Kickstarter (8:01)
You've Finished the Program (1:37)
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Intro to Continuing After Kickstarter
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